Branding & Identity.

We build identities that cut through the noise. Bold, strategic, and true to your story.

From positioning to visual identity, we shape brands that feel authentic and memorable. Through strategy, design, and discovery, we build identities that communicate clearly and look as good as they feel. With tools like logos, messaging, typography, and brand guidelines, we help bring ideas to life and give your brand a foundation to grow with confidence.

Branding is More Than a Logo.

In a saturated market, your brand is your loudest voice. It’s how you show up, speak, and connect.

We don’t just make it look good we make it mean something

Our Branding & Identity Services.

  • Visual Identity

    Turns your strategy into a distinct, versatile identity system.

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  • Brand guidelines

    A launch-ready package for new brands, products or campaigns.

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  • Logo Design

    A full launch-ready package for new brands, products or campaigns.

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Our Process.

01 Discovery

Deep dive workshop into your vision, audience & goals

02 Define

Strategy defining your brand: values, voice, and positioning

03 Design

Identity designing logos, visual elements, and tone of voice

04 Refine

Guidelines delivering a complete brand book for internal & external use

05 Deliver

Launch assets delivery & optional rollout support

visual identity.

Cohesive brand visuals that stand out everywhere.

Visual identity is the visual language of your brand your logo, colour palette, typography, iconography, and how it all comes together. It's how your brand looks and feels across everything from your website to your social feeds. A strong visual identity builds instant recognition and trust, helping people understand who you are before they read a single word.

  • Get a fresh look that makes your brand instantly recognisable.

    Deliverables:

    • Logo design primary - secondary (2–3 concepts, refinements)

    • Colour palette

    • Typography system

    • 1x Sample application (Business card or Social assets)

  • Expand your visual system for impact across every touchpoint.

    Deliverables:

    • Full Logo suite(2–3 concepts, refinements)

    • Extended Colour palette

    • Typography system

    • Imagery & iconography style

    • Brand elements (patterns, shapes)

    • 2–3 branded templates

  • Elevate your brand with a world-class identity.

    Deliverables:

    • Brand strategy session (1hr)

    • Logo suite (primary, alt, favicon)

    • Bespoke brand elements (illustrations, patterns)

    • Typography & colour palette

    • Comprehensive applications (stationery, social kit, email template, pitch deck)

    • Example layouts across touchpoints

    • Full file delivery pack

Designing abnormally unique brands.

We design with intention. Abnormal Media creates visual identities that are distinctive, adaptable, and built to scale. With experience crafting global event branding and design systems for industry-leading platforms, we know how to translate strategy into visuals that speak volumes. bold, disruptive, and always on brand.

Case Study 2

Challenge

Defining a visual language for a fast-growing esports platform.

Solution

Developed bold, modular branding that adapts seamlessly to motion and print.

Impact

Unified brand experience increased recognition and sponsorship appeal.

Case Study 1

Challenge

Creating a cohesive brand system for an international education event.

Solution

Designed an adaptable visual identity focused on clarity and impact.

Impact

Strengthened brand recognition and attendee engagement globally.

BRand guidelines.

Your brand’s rulebook, but cooler.

A brand guideline is your brand’s instruction manual, built to keep everything consistent, sharp, and unmistakably you. From logos and colours to tone of voice and layout rules, it’s what makes your brand feel cohesive everywhere it shows up.

  • Simple rules to keep your brand consistent.

    Deliverables:

    • Logo usage rules

    • Basic colour application

    • Typography hierarchy

    • 5–7 page guidelines PDF

  • Clear guidance to help your team design with confidence.

    Deliverables:

    • Complete logo usage (do’s & don’ts)

    • Extended colour rules

    • Typography hierarchy & rules

    • Image & icon usage

    • Basic layout grid

    • 15–20 page guidelines PDF

  • A full brand bible that safeguards your identity everywhere.

    Deliverables:

    • Full master brand guidelines (logo, colour, typography, imagery, iconography)

    • Advanced layout system

    • Tone of voice & copy guidance

    • Social media usage rules

    • Motion/animation guidelines

    • 30–40 page interactive brand book

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BRand guidelines.

We don’t do dry, lifeless brand docs. We build bold, easy-to-use systems designed for real-world use, from launch to scale. Whether you're a start-up or rebranding beast, we make the process simple, smart, and actually enjoyable.

Logo Design.

More than a logo. It’s your first impression and your lasting one.

It’s not just a symbol. It’s the face of your brand, designed to make people remember you. A good logo works in every context on screens, print, packaging, and profile pics. It sets the tone for everything else in your brand’s world.

  • A bold new logo that sets you apart.

    Deliverables:

    • Discovery session

    • 2 initial concept routes

    • 1 final logo design (refined from chosen concept)

    • Colour & mono versions

    • Basic usage PDF

    • File delivery (SVG, PNG, JPEG)

  • Multiple custom concepts designed for flexibility and growth.

    Deliverables:

    • Brand discovery workshop

    • 3–4 concept routes

    • Full logo suite: primary, secondary, icon-only

    • Colour variations (light/dark, mono)

    • Usage cheat sheet

    • Final logo pack (print & digital formats)

  • A flagship logo system that defines your brand for years to come.

    Deliverables:

    • Deep brand strategy intake

      4–6 strategic concept routes

      Complete logo system (primary, secondary, icon, stacked, responsive)

      Colour versions for all use cases

      Logo usage guide (PDF)

      Extended file kit (vector, web, app, print)

Custom Post & Story Templates

Challenge

Creating a cohesive brand system for an international education event.

Solution

Designed adaptable templates that balance visual appeal and brand consistency.

Impact

Increased audience engagement and simplified ongoing content creation.

Branded Static Graphics

Challenge

Building instant visual recognition across multiple digital platforms.

Solution

Developed a bold, minimalist graphic system that amplifies messaging clarity.

Impact

Strengthened visual identity across campaigns and boosted brand recall.

Animated Posts & Stories

Challenge

Standing out in crowded social feeds dominated by motion content.

Solution

Created dynamic animations optimized for visibility and viewer retention.

Impact

Increased reach and engagement metrics across targeted social channels.

Highlight Covers & Icons

Challenge

Unifying various campaign visuals into a recognizable highlight style.

Solution

Designed iconography reflecting the brand’s tone and color language.

Impact

Created a cohesive look improving professional perception and usability.

Social Media Ad Creatives

Challenge

Balancing conversion performance with aesthetic integrity.

Solution

Designed data-informed creatives aligned with high-performing design trends.

Impact

Boosted ad performance and maintained brand trust across paid campaigns.

Content Style Guide

Challenge

Ensuring consistency across multiple social media contributors.

Solution

Built a structured visual guide defining tone, typography, and spacing systems.

Impact

Delivered scalable brand clarity across future campaigns and assets.

Asset Delivery & Support

Challenge

Streamlining client handover and post-project usability.

Solution

Created an organized delivery system with editable and ready-to-publish assets.

Impact

Reduced client friction and improved long-term satisfaction post-launch.

Project 1 Project 2 Project 3 Project 4 Project 5 Project 6 Project 7

Have a project?

Let’s talk.

Ready to collaborate? Give us your details and we’ll connect with you in no time. Let’s build something that doesn’t blend in!