A modular identity system designed for BETT Global, built to operate consistently across digital, live, and year-round content. The system connects identity, motion, and content into one scalable framework used across global events and platforms.
BETT required more than a refreshed identity; it needed a system that could operate consistently across multiple years, platforms, and production environments.
A modular identity framework was developed to support scalable applications across campaigns, live events, and ongoing content.
• Refined identity system (logo, typography, colour)
• 200+ icon library for consistent application
• Motion principles defining brand behaviour
• Modular templates for campaign and live content
I co-led creative direction and system development across identity, motion, and content.
I was responsible for the design and execution of the visual system, motion frameworks, and scalable assets, working closely with internal teams and production partners to ensure consistent rollout across environments.
• Established a unified brand system across multi-year usage
• Enabled consistent output across global teams and platforms
• Increased production efficiency through reusable systems
• Supported scalable content production across digital and live environments
Re-establish BETT with a clear and consistent identity across core global touchpoints.
• Launch campaign visuals across digital and social
• Core identity rollout across print and event environments
• Initial motion system implementation
• Large-scale screen and spatial branding
A consistent identity system established across primary global outputs.
(screens / video frames)
Re-establish BETT with a clear and consistent identity across core global touchpoints.
• Expanded motion and content templates
• Increased social and video production output
• Integration across sub-brands (Esports, Ministerial, Tech User Labs)
• Extended use across live event environments
The system supported higher output across multiple teams without loss of consistency.
Optimise the system for efficiency and consistent global application.
• Refined templates for reuse across teams
• Standardised motion behaviour across outputs
• Improved workflow efficiency for production teams
• Unified application across all environments
A stable system used consistently across global BETT outputs.
![Hero 1](https://images.squarespace-cdn.com/content/68c04a7d0fcd185c6733677c/6426e363-43bb-4332-ae16-e6b9a0fe32a0/Asset+36.png?content-type=image%2Fpng")
BETT digital and social content outputs across campaigns and announcements.
Stage visuals, screen content, and environmental branding used across event spaces.
Integration of Tech User Labs, Esports @ Bett, and Ministerial Programme into the core system.
Brand systems should evolve across time, environments, and platforms, not remain fixed identities.
Whether it's brand design, motion, or large-scale event visuals, we’d love to hear about your project.
